Transforming While Performing

Help me transform while performing!

Transforming While Performing is a book for decision-makers, entrepreneurs, innovators and change drivers that realise the old methods of building plans and strategies for the future no longer suffice.

This book is a practical guide with real-life cases and stories that inspire, visuals that speak volumes and tools and best practices that allow readers to co-create their future.

The book consists of three parts. Part one reveals how you can find your true North and build your vision, strategy and culture. Part two explain how you can co-create your strategy and engage your wider organisation. And in part three, you'll learn how to transform yourself and your organisation, offering you inspiration on the personal, the business and cultural aspects of transformation. 

In short the book will help you:


Find your North Star, develop your strategic plan and get everyone to act in days, not months.


Sense the world around you and transform while performing both as a person and a business.


Turn transformation into a strategic capability.


Unleash the power of 3: inspiration, visualisation and co-creation to spark imagination, maximise group genius and accelerate the process.


Get inspired by real life cases and the visual tools.

The authors of the book worked for over twenty years at the headquarters of global technology giants and industry pioneers Hewlett-Packard and Microsoft. They have first-hand experience with the challenges of working in organisations that are constantly transforming. As independent entrepreneurs, they currently provide advice to startups and organizations in all major industries around the world.