The Era of the Who

The Era of the Who is the brand new, must-have handbook for modern leaders by author and business strategist Diederik Heinink. The revolutionary times we are currently in and will be in for the coming decade at least, requires a new type of leadership, a new focus on the Who.

Whether you're a seasoned entrepreneur, a corporate leader, founder of a startup or a leader in any other domain of society, this book will give you inspring insights and practical tools how to adapt to the rapid changes of today and tomorrow: technological developments, sustainability, equality, corona, changing consumer behavior. In the book he also shares concrete ways to deal with these changes and how to build an organisation that is highly adaptive to change.

Backbone of the book is a simple, 3-pillar model, that is about developing a distinctive vision based on current trends, a positioning, marketing and communications strategy that creates fans and support and an organization, culture and ecosystem that makes you adaptive to change.

This book will help you adapt. Because after all, the only thing you can prepare for, is change.