Circular Route

The popularity of the circular economy is growing, but what does it have to offer in practice? Even if organizations lack a sense of urgency because raw material scarcity is not yet a priority, there are plenty of opportunities available. The circular economy offers opportunities for resource efficiency and cost savings, technological innovation, supply chain cooperation, and more.

The transition to a circular business model demands change and effort. Tomorrow’s winners have already started taking the first steps today. And it pays off, as the thirty-one organizations featured in Circular Route – A roadmap for a circular business model show.

A book to inform and inspire, but above all a book to encourage organizations to take the step from ‘talking’ to ‘doing’ in the circular economy. Based on a business management approach and practical experience, this book helps new and existing enterprises to take the first – or the next – step toward a successful circular business model. Bon voyage on your circular journey!

Contents
Chapter 1 – What drives organizations in choosing a circular business model?
Chapter 2 – Circularity as part of strategy
Chapter 3 – Circular innovation model: focusing on an innovative business model
Chapter 4 – Input: focusing on resources and materials
Chapter 5 – Product: focusing on product design and production
Chapter 6 – Market proposition: focusing on value proposition and sales strategy
Chapter 7 – Use: focusing on user optimization
Chapter 8 – End of use: focusing on reuse
Chapter 9 – Measuring and reporting impact
Chapter 10 – Cooperation and co-creation
Chapter 11 – Forms of financing
Chapter 12 – Technological innovation and data
Conclusion and lessons learned

Guido Braam 
Guido is the Director of Powered by Meaning and the initiator of Netherlands Circular Hotspot. As a social entrepreneur, he has set up various high-impact organizations and is at the heart of the circular economy playing field. Guido is a co-founder of Circle Economy, where he was executive director from 2012 to 2015. Guido is committed to accelerating initiatives around the circular economy.
Dionne Ewen 
Dionne is a Consultant at Kirkman Company. She is involved in advisory projects on the circular economy and has specialized in strategy development and organization. Dionne advises and guides organizations in implementing strategy internally.
Lieke Ossenblok 
Lieke is a Consultant at Kirkman Company. She focuses on innovative business models and the opportunities for the circular economy. Lieke works with public and private partners on complex organizational transformation projects.
Helen Toxopeus 
Helen is a PhD candidate at Impact Centre Erasmus (Erasmus School of Accounting and Assurance), researching innovation and sustainability in the financial sector. Via her company New Economics, she gives lectures, facilitates projects and writes books, with the overarching goal of encouraging support within the financial sector for a sustainable economy.
Karen Maas 
Karen is Academic Director at Impact Centre Erasmus (ICE) and directs the executive CSR courses at the Erasmus School of Accounting and Assurance (ESAA). Karen researches impact thinking and measuring, sustainability and impact investing. She is a member of the Advisory Committee of De Groene Zaak, the Program Council of MVO NL, the VBDO board and the Erasmus Education Fund. Karen is also a member of the Sustainable Finance Lab and the FMO evaluation panel.