The Execution Advantage

Success awaits those who can execute a powerful strategy; this book will show you how to unlock this ultimate competitive advantage
The Execution Advantage reveals the secrets of organisations that excel at strategy execution, by putting people at the heart of it.

Discover how these exceptional companies prioritise effectively, empower for action, embrace learning by doing, and successfully adapt to change. They acknowledge that humans do not always act rationally and that each organisation is unique. Their workforce turns their strategy into tangible results through focus, collaboration, and discipline.
This no-nonsense and start-to-finish guide will empower you to take action with confidence and boost your company's strategy execution. Benefit from:
- Clarity: uncover the big picture with the help of a straightforward and 
comprehensive, end-to-end framework
- Hands-on guidance: discover actionable step-by-step advice and easy-to-adopt tools that have proven themselves in practice
- Real-world inspiration: dive into vivid and diverse examples ranging from Amazon to Ikea to the Wildlife Conservation Society 
- Holistic approach: learn to combine 'hard' factors such as resource allocation with 'soft' factors such as team effectiveness and organisational dynamics
- Reflection: use the thought-provoking questions at the end of each chapter to apply its content to your company
By boosting your company's strategy execution, you will not only outperform your peers but also foster increased employee engagement, unlocking your organisation's full potential.


Alexander Loudon is an international strategy consultant and works for clients across various industries, including Arla Foods, Korn Ferry, TotalEnergies, and Vodafone. He specialises in strategy execution and has authored two management books published in multiple languages.

Advance praise
'A winning strategy in business today is no longer a noun; it a verb. Flexibility and learning are keys to success in an uncertain world, which means shorter planning cycles, more experimentation, more honest reflection, and more frequent pivots.  This marvelous and useful guide can help you implement the mindset and practices you need to get started' - Amy C Edmondson, Novartis Professor of Leadership, Harvard Business School; Author of Right Kind of Wrong: The science of failing well (Atria, 2023)

'Alexander Loudon takes after my own heart and puts people at the center of strategy, offering invaluable wisdom on how to do exactly that. His practical advice and structured approach to enhancing focus, collaboration, and discipline resonate deeply. From the insightful model he introduces early in the book to the meticulous tools, checklists, and leadership nuggets, this book serves as a roadmap for turning strategy into reality. If you share my passion for transforming vision into tangible results, The Execution Advantage is an essential read'- Hubert Joly, former Best Buy CEO, senior lecturer Harvard Business School; Author of The Heart of Business