What Brings Us Back

7 Steps To Make You Feel At Home
Why do we return? To a place, a person, a company, or a memory? In a fast, digital, and often disconnected world, the true measure of success is not the first impression, but the power of return. Without return, there is no loyalty. Without loyalty, there is no belonging.
In this book, hospitality expert and storyteller Luc van Bussel reveals the seven timeless steps that turn fleeting encounters into lasting bonds: Invitation, Welcome, Listening, Service, Delight, Admiration, and Attraction. Together, they form the invisible rhythm that makes us feel at home. Not just once, but again and again.
Through vivid stories, powerful insights, and a warm, human style, What Brings Us Back shows that hospitality is not only for restaurants or hotels. It is a universal principle: a way of living, leading, and connecting. Families, businesses, organizations, and communities all thrive when people want to return.
This book is more than a guide; it is a manifesto for togetherness in artificial times. It reminds us that technology can connect us, but only humanity can bring us back.
Whether you are a leader shaping culture, a professional serving clients, or simply someone searching for meaning in everyday encounters, these seven steps will inspire you to create places, relationships, and moments people long to return to.
Because in the end, what brings us back is not perfection.
It is the feeling of being seen, valued, and at home.