dit werk kent de volgende uitvoeringen
Paperback
ISBN9780367172589
verschijningsdatum06/07/2020
verschijningsdatum06/07/2020
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.