The Power of Regret

From the internationally bestselling author of When, Drive and To Sell is Human, a new book about the transforming power of that crucial and misunderstood emotion: regret.

Everybody has regrets. They're a fundamental part of our lives. In The Power of Regret, Pink explains how we can enlist our regrets to make smarter decisions, perform better and deepen our sense of meaning and purpose.


Drawing on the largest sampling of attitudes about regret ever conducted from his own World Regret Survey, Pink identifies the four core regrets that most people have. With his signature blend of big ideas and practical takeaways, captivating stories and crisp humour, he argues that by understanding what people regret the most, we can understand what they value the most. We can transform our regrets into a positive force for working smarter and living better.