Dynamic identities

This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the  designer. These open identities  generate new versions of themselves by external data feeds. The identity of the weather  company, for example, is fuelled by the ever-changing weather conditions in real time.

Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field.  Dynamic Identities is the first BIS Publishers book to cover the topic. 

The book offers a systematic process for creating living  brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems  discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.