Change 3.0

What can you do to make organisational changes successful, creating change that will
last, without the constant need to draw it out of people? How do you engage people in
change processes without becoming directionless?

This book answers these questions by focusing on letting changes emerge from within,
using clear frameworks and the knowledge of how behaviour (and particularly group
behaviour) changes naturally. In this way, you can work on creating sustainable change.

In this book, you’ll learn how to use people’s innate potential to change for
organisational change. The book’s authors developed the model presented here based
on many years of facilitating changes from within working with a broad variety of
organisations. They’ve called this approach Change 3.0. Finally, a changed approached
to change, taking in the challenges and reality of today’s world.

Change 3.0 takes form in the seven essential principles explored in-depth in this book,
including many examples and case studies showing how this works in practice, as well
as practical challenges for you to try out in your organisation.

The cover of this book is mainly white, giving you the space to visualise your own
desired outcome. In the end, Change 3.0 starts with you!

Wendy Nieuwland has facilitated organisations and teams to realise
changes together since 1997, using her background in communication
science (information studies), languages, sociology and psychology.
With a good dose of pragmatic creativity, bringing things back to the
essence and the necessary levity even when confronting the brutal
facts, she guides organisations in finding their own unique answers to
the challenges they’re facing.

Maaike Nooitgedagt started her career in 2001 as a clinical
psychologist, then retrained as a leadership trainer and consultant a
few years later. She uses this combined knowledge when facilitating
organisational changes. With her sharp eye for patterns and
knowledge of the background of human behaviour, she creates the
conditions to let change emerge from within.

The authors work as organisational change facilitators both in the Netherlands (Gewoon
aan de slag) and internationally (Change 3.0).