Human capital

HUMAN CAPITAL
IN THE FITNESS and ACTIVE LEISURE SECTOR

Human capital is defined in multiple ways, for example the skills the labour force possesses and is regarded as a resource or asset. In most definitions it encompasses the notion that there are investments in people (e.g. education, training, development), and that these investments increase an individual's productivity, as well as the collective productivity and uniqueness of a company or group of people.
The fitness sector has grown tremendously in the last decades and is now the number 1 participation sport in Europe with almost 60 million members and employs an estimated 650,000 people. Whether you own one fitness club or 100, the key to success is people, and that starts with great leadership across the entire organisation from the CEO, to the fitness floor and back office.
The aim of this book is to put the people element in management more in focus for the fitness and active leisure sector. In this book the reader will find answers to the following questions:

* What is Human Capital and how does it impact me?
* What are the dilemmas of servant leaders?
* How do people and the right culture make the difference?
* How will the use of technology impact human capital?
* How to attract, select and keep talent?
* What are the key motivators for workers in the sector?
* How about skills development?
* What is the return on investment of workplace health promotion?
* How to ensure that human capital is future proof?

There are chapters from expert authors, and you will find ten case studies from real life situations in fitness organisations. The book contains two reviews from specific research and interviews that were conducted specially for this publication. There are many tips for club owners and managers in the sector. 

So, happy reading and learning!