Personen
Igor Byttebier
Ramon Vullings
NUR Codes (sub)
740 Mens en maatschappij algemeen
Wetstratees
Vernederd, verkracht, verborgen
Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.
The book outlines the 4 step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing
Turn idea-killers into idea-boosters!
The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.
Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.