Lessons learned of ASML

 
Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
 
Shows how early, bold decisions shaped long-term succes.
 
With full colour photo insert pages.
 
 
WHY?
 
 
A wonderfully told narrative. Scientifically grounded and closely.
 
Forty years backstage: how choices were made and carried through.
 
Clear analysis and brief reflection questions for your own context.
 
 
WHAT?
 
 
Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
 
With crisp mini-cases and direct quotes - people, choices and consequences in view.
 
"Pause & Reflect" interludes after each chapter.
 
 
WHO?
 
 
For everyone fascinated by the remarkable growth story of a tech company.
 
Leaders in knowledge-intensive industries.
 
Entrepreneurs and scale-ups.
 
Students, educators, and policymakers.
 
 
 
 
"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened." 
- Gjalt Smit, 1st CEO ASML